COPPA
The Children's Online Privacy Protection Act ("COPPA") specifically protects the privacy of children under the age of 13 by requesting parental consent for the collection or use of any personal information of the users. The Act took effect in April 2000. The Act was passed in response to a growing awareness of Internet marketing techniques that targeted children and collected their personal information from websites without any parental notification. The Act applies to commercial websites and online services that are directed at children. The main requirements of the Act that a website operator must comply with include:
- Incorporation of a detailed privacy policy that describes the information collected from its
users.
- Acquisition of a verifiable parental consent prior to collection of personal information from a
child under the age of 13.
- Disclosure to parents of any information collected on their children by the website.
- A Right to revoke consent and have information deleted.
- Limited collection of personal information when a child participates in online games and
contests.
- A general requirement to protect the confidentiality, security, and integrity of any personal
information that is collected online from children.
Congress' intent in passing the Act was to increase parental involvement in children's online activities, ensure children's safety during their participation in online activities, and most importantly, protect children's personal information.